Tornado - Walk-through Attraction
Alton Towers Concepts
Nemesis Reborn
TH13TEEN
The Smiler
Alton Towers
Oblivion
Galactica
Wickerman
LunaVale - More coming SOON......
This ride immerses guests in a world where magic is not a tool but a living, consuming force. Instead of traditional witches or goblins, the story revolves around sentient magic, a mysterious existence. The narrative unfolds in a world that blurs the line between creation and destruction.
The ride takes place in the realm of Tapestrael, a landscape defined by enchanting realities and dimensions. Here, magic takes physical form as shimmering threads known as the Weave, which can both create wonders and unleash horrors.
x-sector flat rides
Main View
Birds eye View
2 X Zamperla Nebulaz themed to X-Sector incorporating Smiler, Oblivion, and colour scheme from Enterprise. Having 2 will increase the capacity and throughput and will operate similar to rides such as Dumbo at WDW Magic Kingdom. Suitable for families and thrill seekers, will capture the target market and fit well into the X-sector. When both are operating simultaneously it will be a spectacle and aesthetically pleasing
Forbidden Valley flat ride
Main View
Birds eye View
Zamperla -The Big Wavez - Immersed into a unique ride concept with the Phalanx that doubles the fun and creates a real show: the adrenaline of bounces and a huge splash into the water! Zamperla Big Wavez is the world’s first family thrill ride that drops a vessel vertically into a pool of water. This wave flies into the air to splash an area in front of the ride open to all park guests The vessel carries 20 riders to a drop height of 15 m. Able to control the wave, allows rides to stay dry in winter and wet in summer. Located in Forbidden Valley, It offers both a ride, show, and shop for the area of the park.
Towers Street Shops
Towers Trading
Confectionery Shop
Towers Street was inspired by Main Street USA however only has 1 shop, therefore cutting Towers Trading into 2 separate shops will increase the quality and offering on the entrance of the park. By cutting the current shop into a merchandise store (Towers Trading) and a separate confectionery shop, creating a new entrance to Towers Trading through the photos turret. Both shops would receive a complete transformation inside to be a highly themed immersive store inspired by traditional Victorian décor / steam punk to match the exterior. Splitting and balancing out the tills between the 2 shops will increase operational efficiency and will create multiple shops whilst keeping the amount of staff needed the same, which will keep costs the same (wages) with no extra staff needed.
Interior theme - Mood board
Projection Mapping
The Towers ruins are the perfect canvas for projection mapping and would be an impressive spectacle for guests. The technology can be used for night-time shows during events such as Scarefest, Fireworks, and Christmas when guests are in the park until night. It could also be used during events for new rides such as press events or used as marketing. It Will be extremely photogenic and will encourage more guests to share photos on social media. The projection can also be used throughout the night on fixed themes (not used for show) or used for the anniversary of rides or the 50th anniversary of the park itself.
Themed ride uniform
Katanga Canyon
TH13TEEN
Rita
Themed uniforms for all the rides and attractions would add another level of immersion as it would allow guests to be more immersed in the stories and themes of the ride. It would also allow the ride's staff to be differentiated from other departments. Some rides such as Galactica, Wicker Man, Smiler, Alton Manor, and nemesis products already have themed uniforms which the rest of the rides would positively benefit from to increase the overall quality of the experience. All of Merlin Entertainments biggest competitors have themed uniforms, providing proof that it is a successful operation and provides more high-quality experiences for guests experience. To overcome the hurdle of themed uniforms working operationally, each land could have the same uniform that has slight differences so staff can change rides and swap without clashing uniforms (Katanga Canyon example).
Parade concept
The Smiler
Wicker Man
Galactica
Due to the nature and terrain of Alton Towers, a large parade with floats would not be possible, as well as being extremely expensive and would require a huge amount of staff. Therefore The "Power of the Towers Parade" at Alton Towers is a carefully planned spectacle that combines enchanting floats with efficient operations. The compact design of the floats allows for easy storage in a dedicated area, minimizing the impact on the park's daily operations. With a focus on low maintenance, the parade route is strategically planned to minimize wear and tear on the floats, ensuring they remain in pristine condition. Additionally, the smaller scale of the parade requires minimal staff, allowing for cost-effective and efficient execution. This attention to operational detail ensures that the magic of the parade comes to life seamlessly, delighting visitors while maintaining the park's operational efficiency.
Event Tribute Store
Store Concept
Store Sketch
Applied to Location
The Alton Towers Scarefest Tribute Store - It's like entering a whole new world. It goes beyond being just a merchandise shop. The Tribute store is designed to be a fully immersive experience that takes guests into the story of the event. You'll encounter physical sets, captivating scents, delicious food, and even sounds that transport you into the heart of the event. Each room of the store represents some of the horrifying scare attractions at the event that year.
Inside the Store, you can find exclusive event-specific merchandise, which is the perfect opportunity to grab something special to commemorate a visit and take a piece of the event home with you. The best part is that every season brings new concepts and stories to the Tribute Stores. So, no matter how many times you visit Alton Towers, there will always be something new and exciting to discover. The façade of the store is an old Victorian mansion utilizing the current structure of the building on Tower Street and the store will occupy a currently unused and empty restaurant
Coming Soon
Fan Project - NOT official Alton Towers Resort concept
