Visitor Attraction and Resort ManagementÂ
A few months ago, Alton Towers Resort and the University of Staffordshire came to me with an idea that would take VARM to the next level—a rebrand of the Visitor Attraction and Resort Management degree at the University of Staffordshire. The timing couldn't have been better, perfectly aligning with the University of Staffordshire's own rebrand. As someone who's deeply connected to this course both academically, as I approach my final year, and personally, as I advocate for current and future students I was beyond thrilled to take on this challenge.
I'm proud to unveil not just a new logo but a full rebrand for VARM, complete with a refreshed mission, values, brand identity, and the launch of our very own Instagram page!
It's modern, powerful, and unique like the course itself. It also incorporates the essence of the University of Staffordshire with its own bold, distinctive flair.
